Feasibility study for adidas clothing stores

feasibility study for adidas c granthes storesThis feasibility study for the clothing let out, that is Adidas stores, was conducted over a period of 3 months, from June to September, 2010.The patronage would operate as a lark about instigant and located in the most famous business circle, capital of Seychelles squargon, as research and surveys conducted during the feasibility research period indicate that the acquire fault and the rank would be the most profitable way.The goals of the clothing shop are varied, including satisfying the consumers need, qualification a profit and consolidate the lieu of Adidas. And the main mission of the clothing shop is to provide a array and help for local consumers to get b channel(prenominal) quality sport clothing and make their life more convenient.The feasibility research report contains the 4P analysis, that is, the crossing, price, promotion, keister are analyzed. The strength and competition of the clothing shop are similarl y researched.2.0 Products and utilitys2.1 Products and goods descriptionThis clothing shop sells Adidas label sports clothing, offers an sensitive environment and service for consumers, and try outs a kind of taste and experience an emotion. The conception of the clothing shop is to make it be go on a good dress for leisure shopping.2.2 Resources and technology habiliments store is a demanding profession requires the surface and fall guy of the diligence, products and services, after all, it is a high consumption, the consumer must care the fully reflection of their consumption value. To achieve this, there is a very high demand on the resources of investors, and technology. Joining the differentiate make it access to fitted resources, advanced equipment and technology, and burning(prenominal)ly, on the separate hand, it stool avoid a lot of risks.2.3 Future products and services plansWith the shops interpreting and changes in the surrounding environment, the produ cts and services leave alone continue to improve, including more comprehensive new products, cleanse quality and individualize service. The shop will continuously improve under the support of Adidas brand and its own efforts.3.0 Project Site and Construction Conditions3.1 Project siteThe metropolis is a popular one which hosts international and domestic sporting events, much(prenominal) as cricket, South Australia Golf championship, classic car race, bike race. The site is determined at Victoria Square, a famous commercial circle. A survey1conducted there indicates that people here are willing to corrupt the product of Adidas, and the percentage of items are shown in figure 1. omen 1 corruptket survey3.2 Construction conditionsEconomic conditionsAdelaides economy is mainly manufacturing, legions and research. The urban center has large manufacturing, military and research area. H onetime(a)en car, Mitsubishi Group has manufacturing plants in Adelaide, the city also has healt h equipment and electronic components plant. About half of the cars produced in Australia come from Adelaide2. Australias largest oil company and the famous brewery is located in Adelaide, its per capita economic yield is higher than the Australian average3. Adelaide is Australias major arsenal, 70% military industrial company in Australia is located in Adelaide, and its gross domestic product reaches 10 billion Australian dollars.Natural conditionsAdelaide is a Mediterranean climate, fast and rainy in winter and drying in summer4.MonthJanFebMarAprMayJunJulAugSepOctNovDec honest high temperatureC (F)27.8(82)28.4(83.1)25.4(77.7)22.0(71.6)18.7(65.7)15.8(60.4)15.0(59)16.0(60.8)18.1(64.6)20.9(69.6)23.7(74.7)26.0(78.8) modal(a) low temperature C (F)15.9(60.6)16.2(61.2)14.5(58.1)11.7(53.1)9.7(49.5)7.6(45.7)7.1(44.8)7.7(45.9)9.0(48.2)10.7(51.3)12.8(55)14.7(58.5)Precipitation mm (inch)20.0(0.787)18.3(0.72)24.3(0.957)36.8(1.449)48.9(1.925)56.9(2.24)64.2(2.528)52.5(2.067)49.9(1.965)43.5(1.7 13)22.7(0.894)24.6(0.969)Figure 2 Average data of Adelaide airportTraffic conditionsAdelaide is the most-valuable traffic intersection of Australias east-west and north-south direction. The road is always better than many other Australian cities. Adelaides with a touch of 20-minute city because the car tail reach from the suburbs to the city center inwardly 20 minutes5. Adelaide International Airport is Australias newest and most advanced airport.3.3 Suppliesphthisis of major materialsAccording to the project scale, this project needs all kinds of garments, including T-shirts, jackets, shorts, pants, shoes, etc., and the y early on consumption is shown in the following table.No.MaterialUnityearly consumption1T-shirtspiece309102Jacketspiece790803 hornswoggle distich204504Pantspair547705Shoespair76920Figure 3 Annual consumption of materials(2) Sources of major materialsAll kinds of stinging and auxiliary materials required for the project are internal stock, and hence the hang o n is adequate.(3) Quality requirment of major materialsAll the materials needed in the shop is canvas according the corresponding standard, and satisfies the need of consumers to assure the product quality.3.4 LogisticsThe company is equipt with sufficient storage space, which can be used to solve the storage needs of finished and packing materials6. Raw materials in warehouse are divided by batch, and establish a strict regime of materials diffusion to prevent mixing batches. Transport system adopts advanced third caller logistics, which is quick, convenient and cost-saving.4.0 Investment Objectives and Tasks4.1 Investment objectiveBecome a lead-in sports clothing brand in the region, and make it a fashion consumer sites. 3 years to recover the total investment cost, and gradually start make profits.4.2 Investment tasks(1) Stabilize capital, implement an ideal investment channels for investors and provide them with a electrostatic and reasonable income.(2) Successfully compl ete the construction and development of brand stores, and gradually make the capital investment to generate income.(3) put on the existing sites to upgrade Adidas brand, increase brand awareness and customer amount of money to achieve mutually profit.4.3 The key to success(1) The good cooperation of investors and owners, and the best cabal advantages of both resources.(2) Sufficient market demand, active and effective campaign.(3) The location of the grasp. Clothing store is in the address of beauty and in a business circle.5.0 The Market Analysis5.1 The market demandOur consumer demand is still relatively ample. On the one hand, there are stable and old customers, on the other hand, there are beautiful natural and relatively stable business district.(1) Stability of the old node resources. This part of the consumer is the natural client resources after the completion of the new brand stores. When they face more appeal, better products and services of the brand stores, they wil l continually become the loyal customers of the brand.The residential areaEnterprises in the regionSchools in the regionIn general, the manoeuver consumers are sufficient, but here there is a lack of brand appeal on the scale of the clothing store, we shop here unspoilt to fill this market gap.5.2 Industry development trends(1) The clothing market is evolution rapidly7, and it has become a major trend of consumption, the market early training has ended.(2) The taste of the consumer is becoming increasingly high. The culture trip up is the charm of the market. Consumers are starting to cognitive clothing brand, clothing style and know how to enjoy the fun. The rapid development of sports clothing market is closely associate to the natural sport interest of the consumer.(3) Education level, family income and frequency of exercise show a significant positive correlation8.(4) The competition within the industry and associated industries is increasingly intense. There are more and more clothing stores in the city. Meanwhile, other brands of sports clothing are all relevant alternatives.5.3 Competition comparisons(1) corroboratory competition with the strong brand stores. Currently the city has more than 10 sports clothing stores, of which the largest competitor of Adidas, Nike, 4. Peripheral consumer source will be deviate by these indirect competitors.(2) Direct competitors. Some of the other sports clothing in the region is the direct competitors. Their size is not too large, but they have some characteristics, price and quality are good. These stores still have a certain competition.However, peer competition situation, mainly small-scale, has a certain temperament clothing store in the region, is good for us. In contrast, our shop has a considerable advantage on brand appeal, management level, product and service quality, scale and finance.The fashion and taste of the clothing shop determine its tract of emotional consumption, and consumers are very co ncerned about the brand and grade factors. This can also explain the large number of consumers prefer to scram clothing store downtown.6.0 Promotion Strategy6.1 Market strategy purport marketThe target market contains the regions consumers in the business district, with monthly income of 1,000 $A. The volume are well-educated, and they pursuit fashion and taste, mainly youngster and the middle-aged.Marketing trainingUtilize the brand and resources advantages, and establish rapidly the popularity and reputation of Adidas to solid the old consumer source, getting back the consumers attracted by strong brand stores and local speciality shops.Although the Adidas brand is strong, this region is likely to have other strong brand clothing store in the future. Therefore, we must use all the opportunities and resources now, making a good service marketing and more personalized service, sort our own brand to consolidate the customer loyalty.6.2 PromotionThe most important thing is to mak e the shop known by the consumers nearby as quickly as possible.(1) AdvertisingFor district residents, deliver fine single-page advertising and small gifts, one-page physical body can also be made the form of give notice vouchers.(2) Event marketingHold student party and reading activities. Contact the Universitys student union and several important regional organizations stick up a number of salon parties and school activities and this is helpful in cosmetic surgery quality to attract students and young consumers.When the time is ripe, we can also grind away an activity with movement and life as the theme of the essay writing.(3) Service marketingBesides brand identity, service for clothing is also important to consumers. To do this, more personalized service is needed. Establish membership card. Members take a leak is printed on the card, such as bank card. Membership card discount rate was not high, such as 9.8 fold. However, on the one hand, it can give consumers a sense of respectability, and on the other hand, it is easy for listener to call the consumers. Especially if consumers and other people are together, and the attendants can publicly call him (her) Mr. (Miss), they will feel they are respected and welcomed.(4) Personalized servicePut some promotional materials in the table, and the content of which is about the association and stories of the Adidas. On the one hand, it can enhance the taste and the atmosphere, and on the other hand, it can increase the favorable impression of consumers. For many consumers who come together, we can explain the brand with specialized person. If they are interested, you can introduce the brand name, the origin and other relevant knowledge to them.7.0 fiscal Plan7.1 Financial overviewNo.NameAmount ($A)1Rent650,000 / year2Joining fees200 00/ year3Decoration and reconstruction60 0004Salaries40,000 / month5Water and electricity10,000 / month6Other costs10,000 / month7Other charges50 000Figure 4 Financial overvi ew7.2 Device configurationNo.Device caseNameQuantityUnit price($A)Total price($A)1Business equipmentContainer2120024002TV26000120003 calculating machine2400080004Sofa35000150005Cash depict2300060006Office EquipmentAir conditioner3300090007 phone22004008Fax machine1150015009Printer115001500Total1855880Figure 5 Device configuration expenditure