Explain a Marketing Concept Essay Example | Topics and Well Written Essays - 250 words

Explain a Marketing Concept - Essay Example Customers often do not and cannot describe their needs precisely and it is a marketers job to find out the same. Gillette has been in the business of safety razors ever since 1904. It has been constantly innovating and offering new products as per the market needs. In the late 1980s, companys sales were languishing and market share plummeting. Company was quick enough to realize this and in 1990 launched a product called Sensor– an advanced twin blade shaving system. It was designed to have a pivoting head equipped with moving blades so as to adjust with facial contours. This new offering facilitated closer and smooth shave and thereby Sensor became an instant success for it satisfied markets one of the niche area. It is not surprising that Sensor captured 15% market in the razor and blade segment. Subsequently, Gillette also introduced the ‘SensorExcel’ for women to cater exclusively the women shaving needs. The company continued to offer innovative products such as Gillette Mach3 Turbo, Gillette for Women Venus in the shaving segment year after year to meet the needs of t he ever expanding market. Pencil cell market is huge and usual complaint is a shorter life span of these cells needing replacement quite often. Gillette realizing this drawback of existing product lines introduced high-tech alkaline batteries called Duracell Ultra having a life span much larger than conventional batteries. Needless to say that this new offerings in the name of Duracell became an instant success in the market place for many home gadgets such as digital flash cameras, cell phones, watches. Thus, Gillette is the classic example that offers new products through innovation to fulfill the needs of the consumers and the company’s continued business success proves that new offering to fulfill ever increasing consumer needs is the great marketing

Evas death Essay Example for Free

Evas death Essay Also at the beginning of the play, Mr and Mrs. Birling come across as a well-off couple who are very well educated and in the public eye a lot when Mr Birling says to Gerald, I could be in line for a knighthood, providing nothing goes wrong. This means that if a scandal is linked with his family, then the public will turn against him, and therefore he wont be able to get a knighthood. Because of this, the audience wouldnt expect them to behave in the way they did, and when we find out what they did, and the affect they had on Eva Smith/ Daisy Renton, its quite shocking to see that they were both somehow involved in her death. And when we find out the reasons behind what they did, it changes the impression we get of them, and you see that they are quite selfish and take advantage of the power they have and who they inflict it upon. They are both quite wrapped up in their own lives, and anything that would lose them money or cause them grief, they take no notice of and dismiss the idea. Sheila and Eric are Mr and Mrs. Birlings children. At the beginning of the play Sheila comes across as a bit childish and immature and maybe still relies on her mum and dad a lot when she say, yes, go on, mummy. You must drink our health. We get an impression of Sheila as being naive and shallow, but her comment, last summer, when you never came near me, which refers to Gerald, may suggest to us that she isnt as stupid as she may seem. Eric seems a bit more mischievous and much more naive than Sheila, in the way he talks and how he acts. He seems embarrassed and nervous, as soon as he is mentioned in the play, as it says, Eric suddenly guffaws, and then doesnt tell the other characters why he came out with it, which suggests he is nervous about something, which we later find out that it is the money he recently stole from his father, Mr. Birling. hI think Mr and Mrs. Birling are more ashamed of Eric and careful that he doesnt do anything stupid to embarrass the family, but the family seem to get on with each other quite well, although you get the impression that there is some tension between Eric and Mr. Birling, when Gerald, Mr. Birling and Eric are talking about womens love of clothes before the Inspector arrives. Sheila also has a link with Eva, who was employed at Milwards, because Sheila thought Eva, was laughing at her when she tried on a dress that didnt suit her. Eva was prettier than Sheila and the dress suited her more, which made Sheila irritated and envious of Eva, so she was guilty of a deadly sin, which was envy. Erics link with Eva was that he met her in the palace bar one thing lead to another and he got her pregnant, which made him guilty of lust towards Eva. Although Eric doesnt seem very responsible he shows some initiative, as he was concerned enough to give Eva some money, which shows his priority was Evas future and not necessarily the consequences of stealing from Mr. Birlings office. I dont think the audience are too shocked to find out what Eric and Sheila are capable of, because they are young and quite naive, and they dont seem to have much empathy towards other people, maybe because they havent experienced the things Eva has before. Their actions can be linked to their parents as they have a lot of power, so this may be filtered down to them, which they might exploit and take advantage of. By the end of the play Eric and Sheila have changed more than the other characters. Sheila feels extremely guilty for what she has done to Eva and frequently cries and sobs when the Inspector mentions Eva in the infirmary. Eric also feels guilty for what he did to Eva, he says, the girls dead and we all helped to kill her- and thats what matters. I think they have both changed because they are young and impressionable, whereas Mr and Mrs. Birling refuse to take responsibility for Evas death to save their reputation, and they have never been forced to examine their consciences before and they find that they cant do it now, and are relieved when they find out the Inspector wasnt real and want to forget about it and move on. At the start of the play we find out that Gerald is from a family who are socially better than the Birlings. We know this because after Mr.Birling tells Gerald he has the same port as his father gets, Gerald says, The governor prides himself on being a good judge of port. Gerald is also described as an attractive chap about thirty, rather too manly to be a dandy but very much the easy well-bred man-about-town. We also know that he is the son of Lord and Lady Croft, and we are given the impression that they are not to keen on the engagement of Gerald and Sheila as they didnt accept the invitation to the dinner. This makes us wander why Gerald would want to marry a woman of a lower status than him. Gerald was involved with Eva when he met her at the palace bar and let her stay in his friends empty flat in Bromley, as she had nowhere to stay, and he felt sorry for her. Eva, or Daisy Renton as Gerald knew her as, was his mistress for a time until she had to move out because Gerald was away on business. His involvement with Eva was different to the rest of the characters, because he actually tried to help her and did something good. In a way his actions are the most shocking because he is better-off than even the Birlings, so you wouldnt expect him to help out someone like Eva who hangs around in places like the palace bar, and you would have thought he would look down on people like her, and have no sympathy for them. I dont think his actions fit in with the Gerald at the beginning of the play because he tells Sheila the reason why he didnt see her much last summer was because he was busy at work, when he was with Eva at the flat, so we find out he was lying to Sheila, which you wouldnt have thought hed do as he says he wants to be part of the family and they seem to have a lot of respect for each other. Although Gerald seems moved by the news of Evas death, he isnt entirely willing to admit his involvement with her, and this could be because of the same reason as Mr. Birling, that he wants to protect his own interests. At the end of the play he tries to come up with as much evidence as possible to prove that the Inspector isnt real, which could potentially get him off the hook, if he could convince the rest of the characters that they had been hoaxed.

Topics as Photographs :: Writing

â€Å"Writers are like photographers,† Donald Murray reminds us.   Ã‚  Ã‚  Ã‚  Ã‚  The photographer doesn’t snap a picture while scanning an   Ã‚  Ã‚  Ã‚  Ã‚  entire scene. Instead he selects a single focus (239-240).   Ã‚  Ã‚  Ã‚  Ã‚  This analogy was exceptionally powerful to me. The idea of looking through a camera lens out at an event or a topic just has wonderful possibilities. You could do a panoramic photo, including the wide picture, seeing how many pieces fit together. On the other hand, you could use the high-powered zoom lens to get up close and magnify a single element of the photo. Even the photographer’s decision to use black and white or color film to make a particular statement can translate into a writer’s decision to use sparse exposition or flowery prose to create a desired effect. A question that occurs to me that I might ask my students is this: â€Å"If your topic was a photograph, what would it look like?† Would it have lots of characters in it, or just one? Is the physical setting the most important element, or rather the expression on the subject’s face? And on and on.   Ã‚  Ã‚  Ã‚  Ã‚  Maybe this speaks to me because I am the yearbook editor, and one of the biggest jobs of the publications staff is to find the right picture to tell the story. From an entire role of film, we might get just one or two usable photos; or none. Or we might have so many to choose from that we have to select the best angle and/or composition. Those words, â€Å"angle† and â€Å"composition† are writing words as well as visual arts terms. Out of a notebook full of drafts, I might find the same dilemmas -- not enough or too much usable raw material for a piece of writing.

evilmac Macbeths Profound Evil Essay -- Macbeth essays

Macbeth's Profound Evil      Ã‚  Ã‚  Ã‚   When the audience experiences Macbeth by William Shakespeare, it is subjected to a heavy dose of evil in the form of intent and actions by the witches, by Lady Macbeth and by Macbeth.    L.C. Knights in the essay "Macbeth" specifies the particular species of evil present within the play:    Macbeth defines a particular kind of evil - the evil that results from a lust for power. The defining, as in all the tragedies, is in strictly poetic and dramatic terms. It is certainly not an abstract formulation, but lies rather in the drawing out of necessary consequences and implications of that lust both in the external and the spiritual worlds. (93)    D. F. Bratchell in Shakespearean Tragedy delineates the specific type of evil within the tragedy:    Long regarded as a profound vision of evil, Macbeth differs from the other Shakespearean tragedies in that the evil is transferred from the villain to the hero; not that Shakespeare's tragic figures are ever conceived in the simplistic tones of black and white. Although the Elizabethans took liberties with Aristotle's dictum that tragedy does not deal with the overthrow of a bad character, it would be accepted by them that concentration on the evil deed itself does not constitute tragedy. (132-33)    In his book, On the Design of Shakespearean Tragedy, H. S. Wilson emphasizes the evil coexisting with traces of good in the play:    He is capable of gentleness and generosity: there is a tender human love between him and his wife, though they are both abandoned to evil; we may recall the relation between Claudius and Gertrude, and Shakespeare's capacity for seeing some goodness even in wicked people. (77)    R... ...n Women Reading Shakespeare 1660-1900. Ann Thompson and Sasha Roberts, eds. Manchester, UK: Manchester University Press, 1997.    Kermode, Frank. "Macbeth." The Riverside Shakespeare. Ed. G. Blakemore Evans. Boston: Houghton Mifflin Company, 1972.    Knights, L.C. "Macbeth." Shakespeare: The Tragedies. A Collectiion of Critical Essays. Alfred Harbage, ed. Englewwod Cliffs, NJ: Prentice-Hall, Inc., 1964.    Mack, Maynard. Everybody's Shakespeare: Reflections Chiefly on the Tragedies. Lincoln, NB: University of Nebraska Press, 1993.    Warren, Roger. Shakespeare Survey 30.   N.p.: n.p., 1977. Pp. 177-78. Rpt. in Shakespeare in the Theatre: An Anthology of Criticism. Stanley Wells, ed. England: Oxford University Press, 2000.    Wilson, H. S. On the Design of Shakespearean Tragedy. Toronto, Canada: University of Toronto Press, 1957.

Naturally Occuring Earth Quakes

————————————————- Naturally occurring earthquakes Fault types Tectonic earthquakes occur anywhere in the earth where there is sufficient stored elastic strain energy to drive fracture propagation along a  fault plane. The sides of a fault move past each other smoothly and  aseismically  only if there are no irregularities or  asperities  along the fault surface that increase the frictional resistance. Most fault surfaces do have such asperities and this leads to a form of  stick-slip behaviour.Once the fault has locked, continued relative motion between the plates leads to increasing stress and therefore, stored strain energy in the volume around the fault surface. This continues until the stress has risen sufficiently to break through the asperity, suddenly allowing sliding over the locked portion of the fault, releasing the  stored energy. This energy is rel eased as a combination of radiated elastic  strain  seismic waves, frictional heating of the fault surface, and cracking of the rock, thus causing an earthquake.This process of gradual build-up of strain and stress punctuated by occasional sudden earthquake failure is referred to as the  elastic-rebound theory. It is estimated that only 10 percent or less of an earthquake's total energy is radiated as seismic energy. Most of the earthquake's energy is used to power the earthquake  fracture  growth or is converted into heat generated by friction. Therefore, earthquakes lower the Earth's available  elastic potential energy  and raise its temperature, though these changes are negligible compared to the conductive and convective flow of heat out from the  Earth's deep interior. 2] Earthquake fault types Main article:  Fault (geology) There are three main types of fault that may cause an earthquake: normal, reverse (thrust) and strike-slip. Normal and reverse faulting a re examples of dip-slip, where the displacement along the fault is in the direction of  dip  and movement on them involves a vertical component. Normal faults occur mainly in areas where the crust is being  extended  such as a  divergent boundary. Reverse faults occur in areas where the crust is being  shortened  such as at a convergent boundary. Strike-slip faultsare teep structures where the two sides of the fault slip horizontally past each other; transform boundaries are a particular type of strike-slip fault. Many earthquakes are caused by movement on faults that have components of both dip-slip and strike-slip; this is known as oblique slip. Reverse faults, particularly those along  convergent plate boundaries  are associated with the most powerful earthquakes, including almost all of those of magnitude 8 or more. Strike-slip faults, particularly continental  transforms  can produce major earthquakes up to about magnitude 8.Earthquakes associated with nor mal faults are generally less than magnitude 7. This is so because the energy released in an earthquake, and thus its magnitude, is proportional to the area of the fault that ruptures[3]  and the stress drop. Therefore, the longer the length and the wider the width of the faulted area, the larger the resulting magnitude. The topmost, brittle part of the Earth’s crust, and the cool slabs of the tectonic plates that are descending down into the hot mantle, are the only parts of our planet which can store elastic energy and release it in fault ruptures.Rocks hotter than about 300 degrees Celsius flow in response to stress; they do not rupture in earthquakes. [4][5]  The maximum observed lengths of ruptures and mapped faults, which may break in one go are approximately 1000  km. Examples are the earthquakes in  Chile, 1960;  Alaska, 1957;  Sumatra, 2004, all in subduction zones. The longest earthquake ruptures on strike-slip faults, like the  San Andreas Fault  (1 857, 1906), the  North Anatolian Fault  in Turkey (1939) and theDenali Fault  in Alaska (2002), are about half to one third as long as the lengths along subducting plate margins, and those along normal faults are even shorter.Aerial photo of the San Andreas Fault in the  Carrizo Plain, northwest of Los Angeles The most important parameter controlling the maximum earthquake magnitude on a fault is however not the maximum available length, but the available width because the latter varies by a factor of 20. Along converging plate margins, the dip angle of the rupture plane is very shallow, typically about 10 degrees. [6]  Thus the width of the plane within the top brittle crust of the Earth can become 50 to 100  km (Tohoku, 2011;  Alaska, 1964), making the most powerful earthquakes possible.Strike-slip faults tend to be oriented near vertically, resulting in an approximate width of 10  km within the brittle crust,[7]  thus earthquakes with magnitudes much larger than 8 are not possible. Maximum magnitudes along many normal faults are even more limited because many of them are located along spreading centers, as in Iceland, where the thickness of the brittle layer is only about 6  km. [8][9] In addition, there exists a hierarchy of stress level in the three fault types. Thrust faults are generated by the highest, strike slip by intermediate, and normal faults by the lowest stress levels. 10]  This can easily be understood by considering the direction of the greatest principal stress, the direction of the force that ‘pushes’ the rock mass during the faulting. In the case of normal faults, the rock mass is pushed down in a vertical direction, thus the pushing force (greatest  principal stress) equals the weight of the rock mass itself. In the case of thrusting, the rock mass ‘escapes’ in the direction of the least principal stress, namely upward, lifting the rock mass up, thus the overburden equals the  least  p rincipal stress.Strike-slip faulting is intermediate between the other two types described above. This difference in stress regime in the three faulting environments can contribute to differences in stress drop during faulting, which contributes to differences in the radiated energy, regardless of fault dimensions. Earthquakes away from plate boundaries Main article:  Intraplate earthquake Where plate boundaries occur within  continental lithosphere, deformation is spread out over a much larger area than the plate boundary itself.In the case of the  San Andreas fault  continental transform, many earthquakes occur away from the plate boundary and are related to strains developed within the broader zone of deformation caused by major irregularities in the fault trace (e. g. , the â€Å"Big bend† region). The  Northridge earthquake  was associated with movement on a blind thrust within such a zone. Another example is the strongly oblique convergent plate boundary bet ween the  Arabian  and  Eurasian plates  where it runs through the northwestern part of the  Zagros  mountains.The deformation associated with this plate boundary is partitioned into nearly pure thrust sense movements perpendicular to the boundary over a wide zone to the southwest and nearly pure strike-slip motion along the Main Recent Fault close to the actual plate boundary itself. This is demonstrated by earthquake  focal mechanisms. [11] All tectonic plates have internal stress fields caused by their interactions with neighbouring plates and sedimentary loading or unloading (e. g. deglaciation[12]).These stresses may be sufficient to cause failure along existing fault planes, giving rise to  intraplate earthquakes. [13] Shallow-focus and deep-focus earthquakes Main article:  Depth of focus (tectonics) The majority of tectonic earthquakes originate at the ring of fire in depths not exceeding tens of kilometers. Earthquakes occurring at a depth of less than 70  km are classified as ‘shallow-focus' earthquakes, while those with a focal-depth between 70 and 300  km are commonly termed ‘mid-focus' or ‘intermediate-depth' earthquakes.In  subduction zones, where older and colder  oceanic crust  descends beneath another tectonic plate,  deep-focus earthquakes  may occur at much greater depths (ranging from 300 up to 700  kilometers). [14]  These seismically active areas of subduction are known as  Wadati-Benioff zones. Deep-focus earthquakes occur at a depth where the subducted  lithosphere  should no longer be brittle, due to the high temperature and pressure. A possible mechanism for the generation of deep-focus earthquakes is faulting caused by  olivine  undergoing a  phase transition  into a  spinel  structure. 15] Earthquakes and volcanic activity Earthquakes often occur in volcanic regions and are caused there, both by  tectonic  faults and the movement of  magma  in  volcanoe s. Such earthquakes can serve as an early warning of volcanic eruptions, as during the  Mount St. Helens  eruption of 1980. [16]  Earthquake swarms can serve as markers for the location of the flowing magma throughout the volcanoes. These swarms can be recorded by seismometers and  tiltmeters  (a device that measures ground slope) and used as sensors to predict imminent or upcoming eruptions. [17] Rupture dynamicsA tectonic earthquake begins by an initial rupture at a point on the fault surface, a process known as nucleation. The scale of the nucleation zone is uncertain, with some evidence, such as the rupture dimensions of the smallest earthquakes, suggesting that it is smaller than 100 m while other evidence, such as a slow component revealed by low-frequency spectra of some earthquakes, suggest that it is larger. The possibility that the nucleation involves some sort of preparation process is supported by the observation that about 40% of earthquakes are preceded by fo reshocks.Once the rupture has initiated it begins to propagate along the fault surface. The mechanics of this process are poorly understood, partly because it is difficult to recreate the high sliding velocities in a laboratory. Also the effects of strong ground motion make it very difficult to record information close to a nucleation zone. [18] Rupture propagation is generally modeled using a  fracture mechanics  approach, likening the rupture to a propagating mixed mode shear crack. The rupture velocity is a function of the fracture energy in the volume around the crack tip, increasing with decreasing fracture energy.The velocity of rupture propagation is orders of magnitude faster than the displacement velocity across the fault. Earthquake ruptures typically propagate at velocities that are in the range 70–90% of the S-wave velocity and this is independent of earthquake size. A small subset of earthquake ruptures appear to have propagated at speeds greater than the S-w ave velocity. These  supershear earthquakes  have all been observed during large strike-slip events. The unusually wide zone of coseismic damage caused by the  2001 Kunlun earthquake  has been attributed to the effects of the  sonic boom  developed in such earthquakes.Some earthquake ruptures travel at unusually low velocities and are referred to as  slow earthquakes. A particularly dangerous form of slow earthquake is the  tsunami earthquake, observed where the relatively low felt intensities, caused by the slow propagation speed of some great earthquakes, fail to alert the population of the neighbouring coast, as in the  1896 Meiji-Sanriku earthquake. [18] Tidal forces See also:  Earthquake prediction#Tides Research work has shown a robust correlation between small tidally induced forces and non-volcanic tremor activity. 19][20][21][22] Earthquake clusters Most earthquakes form part of a sequence, related to each other in terms of location and time. [23]  Mos t earthquake clusters consist of small tremors that cause little to no damage, but there is a theory that earthquakes can recur in a regular pattern. [24] Aftershocks Main article:  Aftershock An aftershock is an earthquake that occurs after a previous earthquake, the mainshock. An aftershock is in the same region of the main shock but always of a smaller magnitude.If an aftershock is larger than the main shock, the aftershock is redesignated as the main shock and the original main shock is redesignated as a  foreshock. Aftershocks are formed as the crust around the displaced  fault plane  adjusts to the effects of the main shock. [23] Earthquake swarms Main article:  Earthquake swarm Earthquake swarms are sequences of earthquakes striking in a specific area within a short period of time. They are different from earthquakes followed by a series of  aftershocks  by the fact that no single earthquake in the sequence is obviously the main shock, therefore none have notabl e higher magnitudes than the other.An example of an earthquake swarm is the 2004 activity atYellowstone National Park. [25] Earthquake storms Main article:  Earthquake storm Sometimes a series of earthquakes occur in a sort of  earthquake storm, where the earthquakes strike a fault in clusters, each triggered by the shaking or stress redistribution of the previous earthquakes. Similar to  aftershocks  but on adjacent segments of fault, these storms occur over the course of years, and with some of the later earthquakes as damaging as the early ones.Such a pattern was observed in the sequence of about a dozen earthquakes that struck the  North Anatolian Fault  in Turkey in the 20th century and has been inferred for older anomalous clusters of large earthquakes in the Middle East. [26][27] ————————————————- Size and frequency of occurrence It is estimated that aro und 500,000 earthquakes occur each year, detectable with current instrumentation. About 100,000 of these can be felt. [28][29]  Minor earthquakes occur nearly constantly around the world in places like  California  and  Alaska  in the U. S. , as well as n  Mexico,  Guatemala,  Chile,  Peru,  Indonesia,  Iran,  Pakistan, the  Azores  in  Portugal,  Turkey,  New Zealand,  Greece,Italy, and  Japan, but earthquakes can occur almost anywhere, including  New York City,  London, and  Australia. [30]  Larger earthquakes occur less frequently, the relationship being  exponential; for example, roughly ten times as many earthquakes larger than magnitude 4 occur in a particular time period than earthquakes larger than magnitude 5. In the (low seismicity) United Kingdom, for example, it has been calculated that the average recurrences are: an earthquake of 3. –4. 6 every year, an earthquake of 4. 7–5. 5 every 10  years, and an earth quake of 5. 6 or larger every 100  years. [31]  This is an example of the  Gutenberg-Richter law. The  Messina earthquake  and tsunami took as many as 200,000 lives on December 28, 1908 in  Sicily  and  Calabria. [32] The number of seismic stations has increased from about 350 in 1931 to many thousands today. As a result, many more earthquakes are reported than in the past, but this is because of the vast improvement in instrumentation, rather than an increase in the number of earthquakes.The  United States Geological Survey  estimates that, since 1900, there have been an average of 18 major earthquakes (magnitude 7. 0–7. 9) and one great earthquake (magnitude 8. 0 or greater) per year, and that this average has been relatively stable. [33]  In recent years, the number of major earthquakes per year has decreased, though this is probably a statistical fluctuation rather than a systematic trend. [citation needed]  More detailed statistics on the size and frequency of earthquakes is available from the  United States Geological Survey  (USGS). 34]  A recent increase in the number of major earthquakes has been noted, which could be explained by a cyclical pattern of periods of intense tectonic activity, interspersed with longer periods of low-intensity. However, accurate recordings of earthquakes only began in the early 1900s, so it is too early to categorically state that this is the case. [35] Most of the world's earthquakes (90%, and 81% of the largest) take place in the 40,000  km long, horseshoe-shaped zone called the circum-Pacific seismic belt, known as the  Pacific Ring of Fire, which for the most part bounds the  Pacific Plate. 36][37]  Massive earthquakes tend to occur along other plate boundaries, too, such as along the  Himalayan Mountains. [38] With the rapid growth of  mega-cities  such as  Mexico City,  Tokyo  and  Tehran, in areas of high  seismic risk, some seismologists are warning that a single quake may claim the lives of up to 3  million people. [39] ————————————————- Induced seismicity Main article:  Induced seismicity While most earthquakes are caused by movement of the Earth's  tectonic plates, human activity can also produce earthquakes.Four main activities contribute to this phenomenon: storing large amounts of water behind a  dam  (and possibly building an extremely heavy  building), drilling and injecting liquid into  wells, and by  coal mining  and  oil drilling. [40]  Perhaps the best known example is the  2008 Sichuan earthquake  in China's  Sichuan Province  in May; this tremor resulted in 69,227 fatalities and is the  19th deadliest earthquake of all time. The  Zipingpu Dam  is believed to have fluctuated the pressure of the fault 1,650 feet (503  m) away; this pressure probably increased the power of t he earthquake and accelerated the rate of movement for the fault. 41]  The greatest earthquake in Australia's history is also claimed to be induced by humanity, through coal mining. The city of Newcastle  was built over a large sector of coal mining areas. The earthquake has been reported to be spawned from a fault that reactivated due to the millions of tonnes of rock removed in the mining process. [42] ————————————————- Measuring and locating earthquakes Main article:  Seismology Earthquakes can be recorded by seismometers up to great distances, because  seismic waves  travel through the whole  Earth's interior.The absolute magnitude of a quake is conventionally reported by numbers on the  Moment magnitude scale  (formerly Richter scale, magnitude 7 causing serious damage over large areas), whereas the felt magnitude is reported using the modifiedMercalli intensity scale  (intensity II–XII). Every tremor produces different types of seismic waves, which travel through rock with different velocities: * Longitudinal  P-waves  (shock- or pressure waves) * Transverse  S-waves  (both body waves) * Surface waves  Ã¢â‚¬â€ (Rayleigh  and  Love  waves) Propagation velocity  of the seismic waves ranges from approx.   km/s up to 13  km/s, depending on the  density  and  elasticity  of the medium. In the Earth's interior the shock- or P waves travel much faster than the S waves (approx. relation 1. 7  : 1). The differences in  travel time  from the  epicentre  to the observatory are a measure of the distance and can be used to image both sources of quakes and structures within the Earth. Also the depth of the  hypocenter  can be computed roughly. In solid rock P-waves travel at about 6 to 7  km per second; the velocity increases within the deep mantle to ~13  km/s.The velocity of S-waves ranges from 2–3  km/s in light sediments and 4–5  km/s in the Earth's crust up to 7  km/s in the deep mantle. As a consequence, the first waves of a distant earthquake arrive at an observatory via the Earth's mantle. Rule of thumb: On the average, the kilometer distance to the earthquake is the number of seconds between the P and S wave  times 8. [43]  Slight deviations are caused by inhomogeneities of subsurface structure. By such analyses of seismograms the Earth's core was located in 1913 by  Beno Gutenberg.Earthquakes are not only categorized by their magnitude but also by the place where they occur. The world is divided into 754  Flinn-Engdahl regions  (F-E regions), which are based on political and geographical boundaries as well as seismic activity. More active zones are divided into smaller F-E regions whereas less active zones belong to larger F-E regions. ———————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Effects of earthquakes 1755 copper engraving depicting  Lisbonin ruins and in flames after the  1755 Lisbon earthquake, which killed an estimated 60,000 people. A  tsunami  overwhelms the ships in the harbor.The effects of earthquakes include, but are not limited to, the following: Shaking and ground rupture Damaged buildings in  Port-au-Prince,Haiti, January 2010. Shaking and ground rupture are the main effects created by earthquakes, principally resulting in more or less severe damage to buildings and other rigid structures. The severity of the local effects depends on the complex combination of the earthquake  magnitude, the distance from the  epicenter, and the local geological and geomorphological conditions, which may amplify or reduce  wave propagation. [44]  The ground-shaking is measured by  ground acceleration.Specific local geological, geomorphological, and geostructural features can induce high levels of shakin g on the ground surface even from low-intensity earthquakes. This effect is called site or local amplification. It is principally due to the transfer of the  seismic  motion from hard deep soils to soft superficial soils and to effects of seismic energy focalization owing to typical geometrical setting of the deposits. Ground rupture is a visible breaking and displacement of the Earth's surface along the trace of the fault, which may be of the order of several metres in the case of major earthquakes.Ground rupture is a major risk for large engineering structures such as  dams, bridges and  nuclear power stations  and requires careful mapping of existing faults to identify any which are likely to break the ground surface within the life of the structure. [45] Landslides and avalanches Main article:  Landslide Earthquakes, along with severe storms, volcanic activity, coastal wave attack, and wildfires, can produce slope instability leading to landslides, a major geological hazard. Landslide danger may persist while emergency personnel are attempting rescue. [46] FiresFires of the  1906 San Francisco earthquake Earthquakes can cause  fires  by damaging  electrical power  or gas lines. In the event of water mains rupturing and a loss of pressure, it may also become difficult to stop the spread of a fire once it has started. For example, more deaths in the  1906 San Francisco earthquake  were caused by fire than by the earthquake itself. [47] Soil liquefaction Main article:  Soil liquefaction Soil liquefaction occurs when, because of the shaking, water-saturated  granular  material (such as sand) temporarily loses its strength and transforms from a  solid  to a  liquid.Soil liquefaction may cause rigid structures, like buildings and bridges, to tilt or sink into the liquefied deposits. This can be a devastating effect of earthquakes. For example, in the  1964 Alaska earthquake, soil liquefaction caused many buildings to sink into the ground, eventually collapsing upon themselves. [48] Tsunami The tsunami of the  2004 Indian Ocean earthquake A large ferry boat rests inland amidst destroyed houses after a 9. 0  earthquakeand subsequent tsunami struck Japan in March 2011. Main article:  Tsunami Tsunamis are long-wavelength, long-period sea waves produced by the sudden or abrupt movement of large volumes of water.In the open ocean the distance between wave crests can surpass 100 kilometers (62  mi), and the wave periods can vary from five minutes to one hour. Such tsunamis travel 600-800  kilometers per hour (373–497 miles per hour), depending on water depth. Large waves produced by an earthquake or a submarine landslide can overrun nearby coastal areas in a matter of minutes. Tsunamis can also travel thousands of kilometers across open ocean and wreak destruction on far shores hours after the earthquake that generated them. [49] Ordinarily, subduction earthquakes under magnitude 7. on the Richter scale do not cause tsunamis, although some instances of this have been recorded. Most destructive tsunamis are caused by earthquakes of magnitude 7. 5 or more. [49] Floods Main article:  Flood A flood is an overflow of any amount of water that reaches land. [50]  Floods occur usually when the volume of water within a body of water, such as a river or lake, exceeds the total capacity of the formation, and as a result some of the water flows or sits outside of the normal perimeter of the body. However, floods may be secondary effects of earthquakes, if dams are damaged.Earthquakes may cause landslips to dam rivers, which collapse and cause floods. [51] The terrain below the  Sarez Lake  in  Tajikistan  is in danger of catastrophic flood if the  landslide dam  formed by the earthquake, known as the  Usoi Dam, were to fail during a future earthquake. Impact projections suggest the flood could affect roughly 5  million people. [52] Human impacts An earthquake may cause injury and loss of life, road and bridge damage, general  property damage  (which may or may not be covered by  earthquake insurance), and collapse or destabilization (potentially leading to future collapse) of buildings.The aftermath may bring  disease, lack of basic necessities, and higher insurance premiums. ————————————————- Major earthquakes Earthquakes of magnitude 8. 0 and greater since 1900. The apparent 3D volumes of the bubbles are linearly proportional to their respective fatalities. [53] Main article:  List of earthquakes One of the most devastating earthquakes in recorded history occurred on 23 January 1556 in the  Shaanxi  province, China, killing more than 830,000 people (see  1556 Shaanxi earthquake). 54]  Most of the population in the area at the time lived in  yaodongs, artificial caves in  loess  cliffs, many of which co llapsed during the catastrophe with great loss of life. The  1976 Tangshan earthquake, with a death toll estimated to be between 240,000 to 655,000, is believed to be the largest earthquake of the 20th century by death toll. [55] The  1960 Chilean Earthquake  is the largest earthquake that has been measured on a seismograph, reaching 9. 5 magnitude on 22 May 1960. [28][29]  Its epicenter was near Canete, Chile.The energy released was approximately twice that of the next most powerful earthquake, the  Good Friday Earthquake, which was centered in  Prince William Sound, Alaska. [56][57]  The ten largest recorded earthquakes have all been  megathrust earthquakes; however, of these ten, only the  2004 Indian Ocean earthquake  is simultaneously one of the deadliest earthquakes in history. Earthquakes that caused the greatest loss of life, while powerful, were deadly because of their proximity to either heavily populated areas or the ocean, where earthquakes often crea te  tsunamis  that can devastate communities thousands of kilometers away.Regions most at risk for great loss of life include those where earthquakes are relatively rare but powerful, and poor regions with lax, unenforced, or nonexistent seismic building codes. ————————————————- Prediction Main article:  Earthquake prediction Many methods have been developed for predicting the time and place in which earthquakes will occur. Despite considerable research efforts by  seismologists, scientifically reproducible predictions cannot yet be made to a specific day or month. 58]  However, for well-understood faults the probability that a segment may rupture during the next few decades can be estimated. [59] Earthquake warning systems  have been developed that can provide regional notification of an earthquake in progress, but before the ground surface has begun to move, potentially allowing people within the system's range to seek shelter before the earthquake's impact is felt. ————————————————- Preparedness The objective of  earthquake engineering  is to foresee the impact of earthquakes on buildings and other structures and to design such structures to minimize the risk of damage.Existing structures can be modified by  seismic retrofitting  to improve their resistance to earthquakes. Earthquake insurance  can provide building owners with financial protection against losses resulting from earthquakes. Emergency management  strategies can be employed by a government or organization to mitigate risks and prepare for consequences. ————————————————- Historical views An image from a 1557 book From the lifetime of the Gre ek philosopher  Anaxagoras  in the 5th century BCE to the 14th century CE, earthquakes were usually attributed to â€Å"air (vapors) in the cavities of the Earth. [60]  Thales  of Miletus, who lived from 625–547 (BCE) was the only documented person who believed that earthquakes were caused by tension between the earth and water. [60]  Other theories existed, including the Greek philosopher Anaxamines' (585–526 BCE) beliefs that short incline episodes of dryness and wetness caused seismic activity. The Greek philosopher Democritus (460–371 BCE) blamed water in general for earthquakes. [60]  Pliny the Elder  called earthquakes â€Å"underground thunderstorms. â€Å"[60] ————————————————- Earthquakes in culture Mythology and religionIn  Norse mythology, earthquakes were explained as the violent struggling of the god  Loki. When Loki,à ‚  god  of mischief and strife, murdered  Baldr, god of beauty and light, he was punished by being bound in a cave with a poisonous serpent placed above his head dripping venom. Loki's wife  Sigyn  stood by him with a bowl to catch the poison, but whenever she had to empty the bowl the poison dripped on Loki's face, forcing him to jerk his head away and thrash against his bonds, which caused the earth to tremble. [61] In  Greek mythology,  Poseidon  was the cause and god of earthquakes.When he was in a bad mood, he struck the ground with a  trident, causing earthquakes and other calamities. He also used earthquakes to punish and inflict fear upon people as revenge. [62] In  Japanese mythology,  Namazu  (? ) is a giant  catfish  who causes earthquakes. Namazu lives in the mud beneath the earth, and is guarded by the god  Kashima  who restrains the fish with a stone. When Kashima lets his guard fall, Namazu thrashes about, causing violent earthquakes. Pop ular culture In modern  popular culture, the portrayal of earthquakes is shaped by the memory of great cities laid waste, such as  Kobe in 1995  or  San Francisco in 1906. 63]  Fictional earthquakes tend to strike suddenly and without warning. [63]  For this reason, stories about earthquakes generally begin with the disaster and focus on its immediate aftermath, as in  Short Walk to Daylight  (1972),  The Ragged Edge  (1968) or  Aftershock: Earthquake in New York  (1998). [63]  A notable example is Heinrich von Kleist's classic novella,  The Earthquake in Chile, which describes the destruction of Santiago in 1647. Haruki Murakami's short fiction collection  after the quake  depicts the consequences of the Kobe earthquake of 1995.The most popular single earthquake in fiction is the hypothetical â€Å"Big One† expected of  California's  San Andreas Fault  someday, as depicted in the novels  Richter 10  (1996) and  Goodbye California  (1977) among other works. [63]  Jacob M. Appel's widely anthologized short story,  A Comparative Seismology, features a con artist who convinces an elderly woman that an apocalyptic earthquake is imminent. [64]  In  Pleasure Boating in Lituya Bay, one of the stories in  Jim Shepard's  Like You'd Understand, Anyway, the â€Å"Big One† leads to an even more devastating tsunami.In the film  2012  (2009), solar flares (geologically implausibly) affecting the Earth's core caused massive destabilization of the Earth's crust layers. This created destruction planet-wide with earthquakes and tsunamis, foreseen by the  Mayan  culture and myth surrounding the last year noted in the  Mesoamerican calendar  Ã¢â‚¬â€Ã‚  2012. Contemporary depictions of earthquakes in film are variable in the manner in which they reflect human psychological reactions to the actual trauma that can be caused to directly afflicted families and their loved ones. 65]  Disaster mental health response research emphasizes the need to be aware of the different roles of loss of family and key community members, loss of home and familiar surroundings, loss of essential supplies and services to maintain survival. [66][67]  Particularly for children, the clear availability of caregiving adults who are able to protect, nourish, and clothe them in the aftermath of the earthquake, and to help them make sense of what has befallen them has been shown even more important to their emotional and physical health than the simple giving of provisions. 68]  As was observed after other disasters involving destruction and loss of life and their media depictions, such as those of the 2001 World Trade Center Attacks or Hurricane Katrina—and has been recently observed in the  2010 Haiti earthquake, it is also important not to pathologize the reactions to loss and displacement or disruption of governmental administration and services, but rather to validate these reactions, to support constructive problem-solving and reflection as to how one might improve the conditions of those affected. [69]

Free Essays on Some Differences Between Counseling And Psychotherapy

Counseling Theories August 3, 1995 Running head: Coun. v. Psychotherapy Counseling v. psychotherapy is there a difference between the two? This paper will attempt to prove that there are several differences between counseling and psychotherapy. While counseling and psychotherapy have several different elements in each, the following information will also attempt to show the reader that there are some areas where the two overlap. At times this was a confusing topic to research. A fine line distinguishes the two topics and one must look hard to see this line. Definition of Counseling One survey taken by Gustad suggests a definition of counseling where he included three key elements. Counseling is a learning-oriented process, carried on in a simple, one to one social environment, in which a counselor, professionally competent in relevant psychological skills and knowledge, seeks to assist the client by methods appropriate to the latter's needs and within the context of the total personn el program, to learn more about himself, to learn how to put such understanding into effect in relation to more clearly perceived, realistically defined goals to the ` end that the client may become a happier and more productive member of his society (1957, p. 36). In lay terms counseling can be described as a face to face relationship, having goals to help a client to learn or acquire new skills which will enable them to cope and adjust to life situations. The focus is to help a person reach maximum fulfillment or potential, and to become fully functioning as a person. Definition of Psychotherapy Psychotherapy is the process inwhich a therapists assists the client in re-organizing his or her personality. The therapist also helps the client integrate insights into everyday behavior. Psychotherapy can be defined as "more inclusive re-education of the individual" (Brammer& Shostrom,1977). Objectives of counseling The objectives of counseling according to the C... Free Essays on Some Differences Between Counseling And Psychotherapy Free Essays on Some Differences Between Counseling And Psychotherapy Counseling Theories August 3, 1995 Running head: Coun. v. Psychotherapy Counseling v. psychotherapy is there a difference between the two? This paper will attempt to prove that there are several differences between counseling and psychotherapy. While counseling and psychotherapy have several different elements in each, the following information will also attempt to show the reader that there are some areas where the two overlap. At times this was a confusing topic to research. A fine line distinguishes the two topics and one must look hard to see this line. Definition of Counseling One survey taken by Gustad suggests a definition of counseling where he included three key elements. Counseling is a learning-oriented process, carried on in a simple, one to one social environment, in which a counselor, professionally competent in relevant psychological skills and knowledge, seeks to assist the client by methods appropriate to the latter's needs and within the context of the total personn el program, to learn more about himself, to learn how to put such understanding into effect in relation to more clearly perceived, realistically defined goals to the ` end that the client may become a happier and more productive member of his society (1957, p. 36). In lay terms counseling can be described as a face to face relationship, having goals to help a client to learn or acquire new skills which will enable them to cope and adjust to life situations. The focus is to help a person reach maximum fulfillment or potential, and to become fully functioning as a person. Definition of Psychotherapy Psychotherapy is the process inwhich a therapists assists the client in re-organizing his or her personality. The therapist also helps the client integrate insights into everyday behavior. Psychotherapy can be defined as "more inclusive re-education of the individual" (Brammer& Shostrom,1977). Objectives of counseling The objectives of counseling according to the C...

Free Essays on Our Girls By Elizabeth Cady Stanton

Elizabeth Cady Stanton was a women’s rights activist in the 19th century who believed that women were to be treated equally to men. She argued this idea in one of her many speeches â€Å"our girls†. In â€Å"our girls† she discussed the general disposition of women as being one of dull routine, no intellectual conversation, and superficial beauty. Stanton tried to convince her audience that women needed pecuniary independence and intellect to make their lives better, more fulfilling, and even their health better. Stanton first said that women are beginning to awaken to the fact that they belong to an â€Å"ostracized class.† She claimed that within this class, women had no individual character, no purpose in life, no aims, and no ambitions. Women depended too much on men for their livelihood – but only because that is what they were taught to do. Men were trained to be superior while women were trained to sit in the shadows, listen obediently, and look pretty. Stanton refuted the idea that women were made to please men. She also denied that women should have merely a physical beauty. She saw that as a shallow faà §ade to the inner working inside their minds - which consisted of nothing (because of their lack of education). Since many of these beautiful, thin and fashionable women had no education, their source of knowledge was limited to their homes. Stanton was disgusted by their helplessness and dependence on men. Pretty girls may have had the tight waists and trendy clothing, but Stanton took an odd approach to convincing her audience that tight waists were nothing to aspire for. She used the same type of propaganda that men used for women, to say that tightening your waist could prevent circulation and result in paralysis around 6 inches of a women’s waist. Stanton associated deep thinking with deep breathing, leaving the audience to ponder over her sarcasm. Stanton went on to speak about women’s obsession with cosmeti... Free Essays on Our Girls By Elizabeth Cady Stanton Free Essays on Our Girls By Elizabeth Cady Stanton Elizabeth Cady Stanton was a women’s rights activist in the 19th century who believed that women were to be treated equally to men. She argued this idea in one of her many speeches â€Å"our girls†. In â€Å"our girls† she discussed the general disposition of women as being one of dull routine, no intellectual conversation, and superficial beauty. Stanton tried to convince her audience that women needed pecuniary independence and intellect to make their lives better, more fulfilling, and even their health better. Stanton first said that women are beginning to awaken to the fact that they belong to an â€Å"ostracized class.† She claimed that within this class, women had no individual character, no purpose in life, no aims, and no ambitions. Women depended too much on men for their livelihood – but only because that is what they were taught to do. Men were trained to be superior while women were trained to sit in the shadows, listen obediently, and look pretty. Stanton refuted the idea that women were made to please men. She also denied that women should have merely a physical beauty. She saw that as a shallow faà §ade to the inner working inside their minds - which consisted of nothing (because of their lack of education). Since many of these beautiful, thin and fashionable women had no education, their source of knowledge was limited to their homes. Stanton was disgusted by their helplessness and dependence on men. Pretty girls may have had the tight waists and trendy clothing, but Stanton took an odd approach to convincing her audience that tight waists were nothing to aspire for. She used the same type of propaganda that men used for women, to say that tightening your waist could prevent circulation and result in paralysis around 6 inches of a women’s waist. Stanton associated deep thinking with deep breathing, leaving the audience to ponder over her sarcasm. Stanton went on to speak about women’s obsession with cosmeti...

The Piano Lesson Themes - Sutters Ghost

The Piano Lesson Themes - Sutters Ghost Supernatural themes lurk throughout August Wilsons drama, The Piano Lesson. But to fully understand the function of the ghost character in The Piano Lesson, readers may want to become familiar with the plot and characters of The Piano Lesson. Sutters Ghost During the play, several characters see the ghost of Mr. Sutter, the man who probably murdered the father of Berniece and Boy Willie. Sutter was also the legal owner of the piano. There are different ways of interpreting the ghost: The ghost is a product of the characters imagination.The ghost symbolizes oppression.Or it is an actual ghost! Assuming the ghost is real and not symbolism, the next question is: What does the ghost want? Revenge? (Berniece believes that her brother pushed Sutter down a well). Forgiveness? (This doesnt seem likely since Sutters ghost is antagonistic rather than repentant). It may simply be that Sutters ghost wants the piano. In Toni Morrisons beautiful foreword to the 2007 publication of The Piano Lesson, she states: Even a threatening ghost hovering in any room it chooses pales before the gripping fear of what is outside - the steady, casual intimacy with imprisonment and violent death. She also observes that Against years of menace and routine violence, wrestling with a ghost is mere play. Morrisons analysis is spot on. During the plays climax, Boy Willie enthusiastically battles the ghosts, running up the stairs, tumbling down again, only to go charging back up. Grappling with the specter is sport in comparison to the hazards of the oppressive 1940s society. Spirits of the Family Bernieces suitor, Avery, is a religious man. In order to disconnect the ghosts ties to the piano, Avery agrees to bless Bernieces house. When Avery, an up-and-coming reverend, passionately recites passages from the Bible, the ghost does not budge. In fact, the ghost becomes even more aggressive, and this is when Boy Willie finally witnesses the ghost and their battle begins. In the middle of The Piano Lessons chaotic final scene, Berniece has an epiphany. She realizes that she must call on the spirits of her mother, father, and grandparents. She sits down at the piano and, for the first time in a year, she plays. She sings for the spirits of her family to help her. As her music becomes more powerful, more insistent, the ghost goes away, the battle upstairs ceases, and even her stubborn brother has a change of heart. Throughout the play, Boy Willie demanded that he sell the piano. But once he hears his sister play the piano and sing to her deceased relatives, he understands that the musical heirloom is meant to stay with his Berniece and her daughter. By embracing music once again, Berniece and Boy Willie now appreciate the pianos purpose, one that is both familiar and divine.

Apple Business Strategy Research Paper Example | Topics and Well Written Essays - 3000 words

Apple Business Strategy - Research Paper Example There is another necessary manner that Apple sets itself aside from its competitors; the manner the corporate is run and controlled. Selections in several firms square measure created by committees and by having to urge approvals from one or additional of their silo businesses before they will move ahead with one thing. However, Apple has one central governing committee that works along seamlessly to style merchandise and builds selections regarding the manner the corporate moves forward. Apple conjointly owns its own hardware, software, applications and services, all tied along rather showing neatness with its new Cloud design. There are no any silos within Apple and every one selection square measure created by this single governing committee. That is why everything Apple will work along seamlessly. This difference within the manner Apple runs its company compared to competitors cannot be emphasized enough. It provides Apple an enormous edge over the competition. The other factor that sets Apple aside from its competitors is the design. Excellent designing doctrines are persistent within the DNA of Apple. In Steve Job’s Stanford commencement speech, he talked concerning his love for penmanship and the way this influenced his brooding about the design and drove him to be compulsive. You will be able to see this style DNA in everything Apple brings to plug currently. Though Steve Jobs is not with Apple to any extent further, the leadership is currently tasked with embedding this style DNA all told of Apple’s product.

Macro Economics Research Paper Example | Topics and Well Written Essays - 1000 words

Macro Economics - Research Paper Example Macroeconomists create models that clarify the connection between factors such as national income, consumption, output, unemployment, savings, inflation, investment, international finance, and international trade. In contrast, microeconomics mainly focuses on the proceedings of individual agents, like firms, and consumers, plus how their actions determine quantities and prices in specific markets. Macroeconomics, on the other hand, is a wide field of research. There are two areas of study that are exemplary of the discipline. They are the effort to comprehend the causes and penalties of short-run fluctuations in national income, as well as the attempt to comprehend the determinants of long-run economic growth. Long term economic growth refers to the increase in national income. Macroeconomic patterns plus their forecasts are applied by both large corporations and governments to help out in the development and assessment of business strategy and economic policy (McConnell, 2011). This paper will discuss the basic concepts of macroeconomics. Macroeconomics takes in a variety of variables and ideas, but there are only three essential topics regarding macroeconomic study. Macroeconomic theories normally relate the phenomena of output, inflation and unemployment. Outside of macroeconomic theory, these areas are also extremely vital to all economic agents including consumers, workers as well as producers (McConnell, 2011). ... t can be considered as total income, or, it can be seen from the production angle and considered as the sum of all value added to the economy or the total value of final goods and services. Macroeconomic output is normally calculated through national accounts but mostly Gross Domestic Product (GDP) is applied in calculating macroeconomics (Hubbard, 2009). Progress in technology, addition of machinery and other assets, and improved education and human capital all bring about increased economic output ultimately. However, output does not at all times increase constantly. Business cycles can bring about short-term drops in output referred to as recessions. Economists search for macroeconomic plans that prevent economies from falling into recessions and that leads the economy to a faster and long-standing growth. Unemployment The sum of unemployment in an economy is calculated by the unemployment rate, the fraction of workers lacking jobs in the labor force (Abel, 2010). The workforce on ly consists of workers actively searching for employment. Individuals who are retired, still undertaking education, or discouraged from looking for employment by a lack of job prospects are not included in the workforce. Joblessness can be separated into a number of types that are correlated to diverse causes. Classical unemployment takes place when salaries are too high for companies to be ready to employ more staff. Income may be too high due to union activity or minimum wage laws. In harmony with classical unemployment, frictional unemployment takes place when suitable job vacancies exist for an employee, but the span of time needed to look for and get the job leads to an episode of joblessness. Structural unemployment, on the other hand, covers a number of possible reasons for

Humanities Essay Example | Topics and Well Written Essays - 1000 words - 6

Humanities - Essay Example e, sceptics continuously claim that the flood of Noah in the book of Genesis is a rewritten version of the original myth called the Epic of Gilgamesh written and produced by the Sumerians in a form of a poem. It is imperative to note that, the flood of the epic of Gilgamesh is enclosed on the Tablet XI, which is one of the 212 tablets dated to 650B.C (The Epic of Gilgamesh and the Old Testament, 9). The tablets might not perceptibly be the originals, because the remains of the Gilgamesh flood story have been established on tablets dated to earlier dates such as 2000.B.C. On the other hand, the Genesis story about the flood is not dated, however, the liberal researchers have dated it between 1500-500B.C. some of the similarities that have made liberal scholars believe that the Genesis flood story is founded in the Gilgamesh story include The significance of the names of the heroes does not exhibit any common similarity or linkage. For instance, Noah meant â€Å"rest†, while Utnapishtim meant finder of life. However, both of them were considered righteous and faultless as compared with the rest. On the composition of those who entered the boat, Utnapishtim took a pilot, artisans and his family (The Epic of Gilgamesh and the Old Testament, 10). Equally, it is fascinating to find out that both floods trace to the same place; the Middle East, nonetheless the tow mountains, Ararat and Nisir are 300 miles apart. In addition, the gift or blessing the heroes received after the floods was different. For instance, Noah received the blessing of multiplying and filling the earth and taking charge of all animals, while Utnapishtim was offered eternal life. The account that in both floods a boat existed is an obvious expectation for any danger, there must be a means of escape and the boats served this purpose in both cases. Equally, the construction of the boats was attributed to the knowledge of the coming of danger, which originated from somebody thus the existence of both God

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Business law - situational question - Essay Example In fact, the terms of the owners of the parking garage could be considered to be legally unreasonable and therefore there could indeed be grounds for a law suit against them. This is due to the fact that within the UCTA 1977 Act and the Unfair Terms in Consumer Contracts Regulations 1999, there have been many clauses within company terms rendered ineffective due to the fact that they are totally infeasible (MacDonald 2004, p. 69). Of course there have been many cases that have been variant from this one which have been found to hold unreasonable terms and therefore the party of each case was held responsible for the adversities that arose to the defendants. These could be cases of faulty goods and the terms of sale unreasonable, or it could be of cases stemming from an even simpler nature. One case that was found to have unreasonable terms and of which the defendant won was in AEG Ltd v. Logic Resource Ltd (Bradgate 1997, p. 582). Of course though this was not a case that involved any form of injury to the defendant it could have resulted in loss of profit and adversity for the company. Therefore based on the laws of the UCTA 1977 Act, the defendant was awarded that which he was asking in the case due to the unreasonableness of the plaintiff's terms in the contract. This could be viewed in a similar light in regards to Helen's case and the terms in the parking garage. ... Therefore, for reasons such as these and others similar, the UCTA 1977 Act looks at all occurrences, not simply injury related ones. In Helen's case the terms are obviously unreasonable(as has been stated) and in that regard can not be binding as a form of protection for the owners to not have to face negligent charges and restitution damages by the defendant, which is Helen. Furthermore, because the notice in the garage and the memo are not incorporated logically then there is a definite unreasonable factor being presented. Helen might have assumed that the threat of injury or danger to her body or car was only slight because she was not aware of the falling debris in the garage due to the construction. However, the London Shoe company was aware of the construction and therefore, as was stated should have known to shut down the parking garage until the construction was totally completed so that there would be no unfortunate accidents or injuries. Yet the company failed to do this an d it resulted in a very adverse outcome for Helen. The owners of the parking garage definitely can not deny a "sense of liability" to Helen due to the fact that they did not properly post about the construction in the parking garage and the construction in itself deviated far from any minute injury or adverse occurrence that could have taken place at any other time in the garage (Barmes 2004, p. 435).Furthermore, since the contract with the parking garage assigning parking privileges to employees seemed to be breached then the owners themselves have a liability to the defendant as has been stated. The reason that there was a breach is due to the fact that the circumstances surrounding the parking garage changed when the construction took

Heroine Assignment Example | Topics and Well Written Essays - 250 words

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Business law - situational question Essay Example | Topics and Well Written Essays - 750 words

Business law - situational question - Essay Example In fact, the terms of the owners of the parking garage could be considered to be legally unreasonable and therefore there could indeed be grounds for a law suit against them. This is due to the fact that within the UCTA 1977 Act and the Unfair Terms in Consumer Contracts Regulations 1999, there have been many clauses within company terms rendered ineffective due to the fact that they are totally infeasible (MacDonald 2004, p. 69). Of course there have been many cases that have been variant from this one which have been found to hold unreasonable terms and therefore the party of each case was held responsible for the adversities that arose to the defendants. These could be cases of faulty goods and the terms of sale unreasonable, or it could be of cases stemming from an even simpler nature. One case that was found to have unreasonable terms and of which the defendant won was in AEG Ltd v. Logic Resource Ltd (Bradgate 1997, p. 582). Of course though this was not a case that involved any form of injury to the defendant it could have resulted in loss of profit and adversity for the company. Therefore based on the laws of the UCTA 1977 Act, the defendant was awarded that which he was asking in the case due to the unreasonableness of the plaintiff's terms in the contract. This could be viewed in a similar light in regards to Helen's case and the terms in the parking garage. ... Therefore, for reasons such as these and others similar, the UCTA 1977 Act looks at all occurrences, not simply injury related ones. In Helen's case the terms are obviously unreasonable(as has been stated) and in that regard can not be binding as a form of protection for the owners to not have to face negligent charges and restitution damages by the defendant, which is Helen. Furthermore, because the notice in the garage and the memo are not incorporated logically then there is a definite unreasonable factor being presented. Helen might have assumed that the threat of injury or danger to her body or car was only slight because she was not aware of the falling debris in the garage due to the construction. However, the London Shoe company was aware of the construction and therefore, as was stated should have known to shut down the parking garage until the construction was totally completed so that there would be no unfortunate accidents or injuries. Yet the company failed to do this an d it resulted in a very adverse outcome for Helen. The owners of the parking garage definitely can not deny a "sense of liability" to Helen due to the fact that they did not properly post about the construction in the parking garage and the construction in itself deviated far from any minute injury or adverse occurrence that could have taken place at any other time in the garage (Barmes 2004, p. 435).Furthermore, since the contract with the parking garage assigning parking privileges to employees seemed to be breached then the owners themselves have a liability to the defendant as has been stated. The reason that there was a breach is due to the fact that the circumstances surrounding the parking garage changed when the construction took

The Twilight of the Golds for 3 questions Essay Example | Topics and Well Written Essays - 750 words

The Twilight of the Golds for 3 questions - Essay Example In the movie Twilight of the Golds, the wife of Rob Stein, Suzzane experiences cognitive dissonance. This happens when her husband through laboratory tests finds that their unborn son could likely be gay. The husband tells her to abort, and she agrees to. However, after she converses with a gay colleague, and he suffers assault; she decides not to abort. The stress that arises from the assault of the colleague makes her reconsider her decision. On one hand, she would like to abort the baby to save her marriage while, on the other hand, she feels empathy towards her unborn child by likening it to her brother David and her gay colleague. Therefore, Suzzane wants the baby, but she does not want a homosexual baby. She says that she would have preferred if the baby were handicapped rather than homosexual. She uses this excuse to justify her decision to abort the baby. She also wants to keep the baby since it is her first pregnancy, and she wants to have a child. However, the fact that her husband is willing to leave her if she brings the unborn child to term makes her want to get rid of it. Suzzane is always at a crossroad and thus experience cognitive dissonance. She is trying to balance her life on all sides and to do, so she has to eliminate or repress a path of thought to make peace with herself, but in the end, she decides to have a baby. Rationalization is a defense mechanism that allows one to make up excuses or lies to oneself and others about a particular negative experience by trying to explain why things happened the way they did. It attempts to make reality fit into one’s emotions instead of perceiving it as it really is. This mechanism usually shifts the blame, shame, or embarrassment from the one experiencing it to an outside element say a person or a situation. For example, Rob Stein is a character in the movie who practices rationalization. First, he accepts to have to perform the experimental

How To Move Past Cultural Elements Essay Example for Free

How To Move Past Cultural Elements Essay There are two ways in which cultural elemental change must be supported. The first is in the manner of executive support. This is not merely â€Å"yessing† the voiced suggestions of staff. Rather, it is though the changed behavior of the executive that staff will change is well. This is termed as behavioral support. Executives must model the behavior that they want to see in their subordinates. They must also follow the rules that they expect their workers to adhere to until that rule has changed. Help the team members achieve goals that are not only important to the team, but important to the individual team members as well. â€Å"Use every possible communication tool to build commitment and support for the big goal, your organization’s values and the culture you want to create† ( (Heathfield). Leadership is not proven by making unrealistic promises or brutal tactics in order to impress or intimidate. It is proven when an executive means what he says and does what he says. The second way in which cultural elemental change must be supported is the training of the support team. The executive cannot merely expect to perform without ensuring that they have the proper training. A support team cannot be expected to support without a clear interpretation of what is expected and desired of them. Here it is useful to create a value and belief statement that the entire team subscribes to. Change the reward structure and redesign the operational structure to reflect the new organizational culture that is coming in. Bibliography Heathfield. (n. d. ). How to Walk Your Talk, leadership in Action. Retrieved August 09, 2010, from Ask. com: http://humanresources. about. com/cs/managementissues/a/walktalk. htm

Process And Project Systems Construction Essay

Process And Project Systems Construction Essay Influential Govt reports presented by Latham (Latham 1994) and Egan (Egan 1998) which stressed the need of change in construction industry, improving current practices and processes covering the lifecycle of the project. Despite various initiatives the industry still lags behind and demands of end users remain far from being achieved. The construction industry being a process based industry (Halpin 1993); Kagioglou et al. (1998) point out that these issues are related to process, and not product (Goulding and Alshawi 2002). On the said guidelines efforts are being carried out by standardizing the working processes, defining responsibilities not in just construction phase but from inception to post completion. The report aims to find out advantages and disadvantages of moving towards Generic Design and Construction Process Protocol in the context of CTG project. For the purpose evaluation the current processes and sub processes in CTG are mapped using firstly by RIBA plan of work revised 2007 version incorporating single stage design build contract; later the same processes are mapped by using Process Protocol. An effort has been made to apply 8 principles of Process Protocol to CTG project. 1.1 Introduction Construction is a process based industry (Halpin 1993). 1.2 Scope of the GTC Project: The brief shows that the Department for Business Innovation and Skills (client) needs a high-tech office complex (CTG) to house world class super computers for nuclear design staff. Selected site for the project is in Liverpool, Uk. As per the statistics: Total Building Cost: Â £ 50,000,000, Project Size: 20,000 sqm, Built Up Area: 10,000,000 sqft The activities that are involved to carried out the end result are; Pre-design/Planning Activities, Design Activities, Construction Activities and Operation / Maintenance Activities. 1.3 Project Objectives of CTG: Achieving following objectives is crucial for the success of CTG project, 1) Design-to achieve balance in safety, security efficiency, lifecycle costs and working conditions. 2) Accessibility-To achieve compliance with all state requirements. 3) Aesthetics-to generate excitement and enthusiasm in new staff recruits.4) Cost effectiveness-to achieve cost certainty. 5) Energy- efficiency as electricity used annually is: 7,000 KWh. 6) Security-to make sure that the world class facility to construct and test super computers is under an extremely secured environment. 7) Sustainability-To achieve environmental goals using recyclable materials and overcoming concerns in terms of water and power. 8) Quality to achieve quality in terms of design, function and service provided. 9) Time-to achieve completion of the project within two years, the time given by the client. Throughout the process mapping it has been taken care that these objectives are being achieved. Though through use of Process P rotocol it was very easy to see in the process map that these objectives are being satisfied but through process mapping of CTG through RIBA it was not. 1.4 Project and Processes in Construction and in CTG: Project: The project can be defined as a temporary endeavour undertaken to create a unique product (PMBOK). Process: The process has been defined in number of ways and with perspectives, Hammer defines process as a related group of tasks that together create a result of value to a customer (Lecture Notes,2010). However (Koskela 2000) argues production processes, need to be analysed not only as transformations but also as flows and as value generation (Koskela 2000). 2. CHAPTER -2 RIBA Plan of work for Mapping a Process in CTG (from contructors point of view): (RIBA 2007; plan of work stages) 2.1 The reason for choosing RIBA Plan of work for Mapping: RIBA plan of work identifies the steps through which any construction project must pass (Hughes 2001), also it describes a logical sequence of action and describes duties of various parties at according to various stages of the project (Wilkinson and Gupta 2005). RIBA plan of work is widely used framework by the construction industry in UK and the updated 2007 plan incorporates various procurement practices (design build in CTG case) and risk management (Phillips,2008). 2.2 Introduction to RIBA plan of work: In an attempt to standardise the project process RIBA first introduced plan of work in 1963. The plan helps in organizing complete process in a sequence with required overlap where necessary. It starts right from appraisal stage through construction till end use, this process is divided into key work stages, depending upon the procurement method sequence of work stages may change and may overlap. RIBA 2007 plan of work stages are as follows: Preparation: a. Stage A Appraisal b. Stage B Design Brief Design: c. Stage C Concept d. Stage D Design Development e. Stage E Technical Design Preconstruction: f. Stage F Production Information Sub Stage F1 Acquiring necessary approvals, preparing details of production for tendering. Sub Stage F2 g. Stage G Tender Documentation h. Stage H Tender Action Sub Stage H1 Identification of potential contractors, consultants and suppliers. Sub Stage H2 Evaluating tenders and awarding contracts to the selected. Construction: i. Stage J Mobilization j. Stage K Construction to practical completion Use: k. Stage L Post practical completion Sub Stage L1 ensuring product delivered according to specification, and carrying out final inspections. Sub Stage L2 Review overall project performance, and the feedback provided by the end user. RIBA plan of work of single stage tender for Design and Build contract. Fig :RIBA Plan of Work for Design and Build contract, Single Stage Tender, (www.architcture.com) 2.3 Mapping the Process in CTG, using RIBA plan of work (from the Constructors point of view) Stage A Appraisal / Inception for CTG: Department for technology and skills (owner) appointed a cross functional teams to identify the clients needs and objectives, and possible constraints. Understanding the clients nature of business setting the requirements; safety, security, efficiency, lifecycle cost, working conditions, aesthetics, and future expansion needs (technological physical) Activities or Tasks: Identify procurement type (Single stage Design Build contract) Stage B Feasibility of CTG: Cross functional team and clients representatives prepare a project outline as per the clients requirement to meet the project objectives. Carrying out feasibility studies of the project from technical, functional and financial point of view. Activities or Tasks; As per project requirements study rules regulation, site conditions, neighbourhood surveys, market research, planning, costing, engage specialist consultant/s (computer expert) Stage C Concept / Outline Proposal of CTG: Parties involved: Design team, QS, engineers, specialist. Purpose of stage: Clarify clients ideas, suggesting or advising him better alternatives, giving client idea about the future developments in the project. Activities or Tasks: Stage D Design and Planning for the CTG: Parties involved: Design team and specialist contractor for check buildability of design, QS, IT consultant. Purpose of stage: Activities or Tasks: Stage G Tender Documentation and Bill of Quantities: Parties involved: Design team, QS, and client representative. Purpose of stage: Stage E Detail Design for CTG: Parties involved: Specialist design firm, QS, specialist contractor and client representative. Purpose of stage: Stage H Tender Action for CTG: Parties involved: a cross functional team, engineers, QS, design team, contractors, client representatives. Purpose of stage: Identify contractors to carry out the project. Activities or Tasks: Holding pretender briefing for prospective contractors on the project for putting forward expectation of client and clearing doubts of them. H1: Evaluation and identification of contractors to carry out CTG project. H2: contractors giving feedback / suggestions on tender or project to the client. Stage F Production Information: Parties involved: Architect, QS, specialist contractor, and engineers. Purpose of stage: Getting ready for onsite production and last gateway to make major changes in design. Activities or Tasks: finalizing the design and related specifications, obtaining the required permissions, detail costing and scheduling. Stage J Mobilization for CTG: Parties involved: Main contractor, sub contractors. Purpose of stage: gathering required resources to start the work on site. Activities or Tasks: Site preparation (clearing, fencing, establishing water/electricity, site office, residential facility for workers, health and safety unit). Preparing site conditions to commence the construction. Stage K Construction to Practical Completion of CTG: Parties involved: Main contractor, sub contractors, architect, QS, engineers, client representatives. Purpose of stage: Execute on site operations as per planned. Activities or Tasks : carrying out construction works till practical completion of CTG building. Stage L Post Practical Completion: Parties involved: Client representatives, contractor, sub contractor, QS, architect, engineers. Purpose of stage: Handing over of CTG facility completing all obligations. Activities or Tasks: clearing the site of any left behind materials, rectifying any defects, rechecking the facilities provided, and settling the accounts with client and sub contractor/suppliers, Stage M Feedback from CTG: Parties involved: Client representatives, employees working in CTG, sub contractors, supply chain. Purpose of stage: analyse the throughout project performance and learn from it (making of learning organization) Activities or Tasks: preparing reports evaluating delivered performances against planned. Checking whether project meets its objectives and client requirements. 3. Chapter 3 The Process Protocol 3.1 Introduction to Process Protocol: In an attempt Process Protocol is process-driven model of the design and construction process, which is primarily based on best practice manufacturing new product development (NPD) (Kagioglou, Cooper et al. 1999). Process Protocol consists of following ten phases covering life cycle of the project: a. Pre Project Stage: This stage relates to understanding the client and business needs. It also emphasises on issues such as need for This stage consist of following phases: 1) Phase 0- Demonstrating the need 2) Phase 1- Conception of need 3) Phase 2- Outline feasibility 4) Phase 3- Substantive feasibility study and outline financial authority. b. Pre Construction Stage: This stage consist of following phases 1) Phase 4- Outline conceptual design 2) Phase 5- Full conceptual design 3) Phase 6- Production design, procurement and full financial authority c. Construction Stage: This stage predominantly focuses on two phases 1) Phase 7- Production information 2) Phase 8- Construction d. Post Construction Stage: Phase 9- Operation and maintenance 3.2. Mapping the Process in CTG using Process Protocol: The computer aided software Microsoft Visio is used to draw Process Protocol maps, which is used to map the processes in CTG. The map includes activities carried out by cross functional team appointed by CTG which has carried out preliminary project work (phase0-5) and further (phase 6-9) activities undertaken by G C Ltd (appendix ). Hence phases (6-9) have been considered for mapping the sub processes. (appendix ) 3.3 Application of Eight Key Principles of Process Protocol in CTG: Whole Project View: CTG to house high tech computers for nuclear design staff, hence issues such as balance safety, security, working conditions along with lifecycle cost, sustainability, and need for flexibility to address advancement in technology need to be considered throughout the four stages of project to accomplish desired outcomes of the CTG Progressive Design Fixity: The phase review involves discussions, meetings, brainstorming sessions to review about accomplished work, this stage could contribute significantly in progressively fixing or finding design solutions also help in predicting the construction works and upcoming issues. A Consistent Process: Process protocol provides a standard approach to performance measurement, evaluation, and control will facilitate the process of continual improvement in design and construction which may benefit the future projects of CTG undertaken by G C Ltd. Stakeholder Involvement / Teamwork: As the value is determined by the customer, involvement of CTG representatives, employees who would be using the CTG should be involved in the design process along with other stakeholders such as municipal council, planning authority, defence committee, environmental dept, local community, fire and safety dept, international community need to be involved to have timely communication, foster team working, and building trust. Such involvement would reduce design alteration, rework failure to do so could lead to considerable budget escalation. Co-ordination: Addressing the fragmentation issue raised by Latham (1994), effective coordination between G C Ltd, sub contractor, suppliers, other specialist is important for improving overall productivity in CTG. Activity zones in PP help in achieving it through process manager represents the responsibility of each and every activity so it is easy to co-ordinate people for each particular activity. Feedback: process protocol helps in getting feedbacks in two ways : 1) Phase review: It records and update the project experiences throughout the process and inform next/later phases whether to increase or decrease resources next phase of CTG 2) Legacy archive: it records, documents the experiences throughout the process which aid in continual improvement in future projects of CTG and G C Ltd. Process flexibility Customizable process: It enables to bring in flexibility according to the objectives of CTG, issues such as security, sustainability could be added while some irrelevant processes could be deleted. 3.4 Activity Zones in CTG: activity zones are multifunctional representing structured set of tasks and processes which support and guide works towards common objective. At the same time earlier identification and involvement of concerned parties throughout the lifecycle process of CTG contributes significantly to success (Kagioglou, Cooper et al. 1998) Development Management: is responsible for creating and maintaining business focus among CTG representatives, contractors, financers, other stakeholders, and GC Ltd. (Cooper, Aouad et al. 2005) Project Management: is an agent of the development management activity zone and is responsible for effective implementation of CTG project. This activity zone involves project management professionals of GC Ltd, and client representatives. Resource Management:Includes planning, co-ordination, procurement and monitoring of all financial, human and material resources in CTG. It involves (Development Management establishes the overall budget) Design Management: is responsible for design process and business case of CTG and its project brief into an appropriate product definition. Involving GC Ltd, suppliers of materials/components, sub contractors, cross functional design team, representatives from production, facility, development, project management and health and safety, statutory and legal management activity zones. Production Management: The activities all that are related to the execution of the building on the site, this activity zone effectively communicates with the other zones during this execution period (Cooper, Aouad et al. 2005). Facility management: Issues concerning the facilities eg. servers, computer systems during the project are dealt in this activity zone. Health and safety, Statutory and Legal Management: is responsible for the identification, consideration, and management of all regulatory, statutory and environmental aspects of CTG project. Process Management: develops and operationalises process protocol. It is responsible for planning and monitoring each phase in CTG. Change Management: is responsible for effectively communicating changes to all relevant activity zones for development and legacy archive in CTG. 3.4.1 Introduction of Sustainability Management in Activity Zones: The built environment contribute significantly to the climate change and health of environment through the materials used, decisions about site, electricity and water usage, and landscape surroundings (Younger, Morrow-Almeida et al. 2008) they go on further to suggest the built environment components may mitigate climate change, promote adaptation, and improve public health. SMAZ was developed first in the form of a table (Khalfan et. al., 2003) and then further refined into an activity zone within the Process Protocol, implementing it in the same format (Shelbourn, Bouchlaghem et al. 2006). Sustainability being one of the main objectives in CTG introduction of SMAZ could help in achieving it. 3.5 Deliverables in CTG 4. Chapter 4 (Potential advantages and disadvantages of moving towards Process Protocol) 4.1.1 Critical Appraisal of Current methods of working RIBA plan of work and Process Protocol The RIBA plan of work is looked as design and management framework considering architect in the lead role (Osmani, Glass et al. 2008). It perceives construction process from design team/s point of view hence it restricts from being generic enough for application of complex and large construction works such as CTG. Shortcomings of the plan in terms of activity zones, phase reviews, legal archive etc. were noticed while mapping the process for CTG. While Process Protocol presents a generic implementation guidelines.(Kagioglou, Cooper et al. 1998) it can be applied in a flexible manner across construction projects, teams and client needs with benefits being clearly measured(Tzortzopoulos, Sexton et al. 2005). RIBA plan of work represents a logical sequence of events and his linear fashion of management could not accommodate the concurrent working practice in construction projects (Learning package 3). 4.3 Advantages of moving towards Process Protocol: a. Stakeholders Involvement: In a large and complex project such as CTG involving number of professionals from different disciplines (architect, engineers, contractors, QS ) makes it essential to know whom they are and would be working with in the later stages of the project, this builds team work, trust, brings in transparency consequently reducing chances of stalemates and litigations. Also extending it to the employees of CTG which would be ultimately can contribute significantly to the success of project. b. Whole Process view and Progressive Design Fixity via Stage gate Approach: Process Protocol and RIBA suggest to look at the project from pre project, pre -construction, construction and post completion phases deviating from traditional methods where pre project and post completion phases received negligible attention. Design fixity via stage gate approach enables continuous planning and review procedures throughout the project (Cooper, Aouad et al. 2005) c. Phase Reviews: Reviewing the output after each phase before getting on with the subsequent phase helps in gathering feedback which is useful for making future decisions or to make appropriate resources available. They provide a good learning experience. RIBA plan of work lacks this characteristic of process protocol. d. Legacy Archive: This is another feature of Process protocol lacking in RIBA. Throughout the project huge amount of information is generated, legacy archive helps in storing and making it available when required. As (Aouad, Hinks et al. 1998) state the legacy archive ensures that best practice is captured and re-used which would benefit during the project and post project to G C Ltd. Disadvantages of moving towards Process Protocol: There are very few disadvantages of mapping the process through process protocol which are: 1) The use of PP proves too complex and unnecessary for small construction project (single house) where mapping of such depth is not required, not many parties are involved. 2) The awareness of such software at this stage in market is very low, not many companies in practice use or know how to use it, which put limitations if its use. 3) Like RIBA revised plan PP lacks special provision for various contracting methods, tendering process. 4) Too much detailing involved in each phase where not so important activity may get undue weight age which can be misleading. 5. Chapter 5 (Key production activities in CTG, identifying value adding and non value adding activities) 5.1 Introduction: In recent years production is viewed from transformation view and flow view these two major aspects, which many argue should be synthesized into a new theoretical view on construction (Koskela 1999). The production in CTG can be analyzed as waste and value Key Production Activities in CTG: a. Effective Planning: Making optimum use of the available resources. 2) Required specialist and material / products (pre fabricated components) are made available at right time. 3) keeping enough buffer periods between activities. 4) Managing overlaps using the principles of concurrent engineering. 5) Use of environmentally friendly materials, techniques are used which would benefit the environment and building in long run. 6) Review physical, financial progress, monitoring and controlling it. 7) Breakdown the work packages for managing the project. b. Cost Controlling during construction: Forecast the budget for executing the CTG project. 2) Estimate costs for key as well as small work packages. 3) Regular audits to check expenditure committed and needed to complete the works. c. Coordinating and Communicating 1) 5.2 Value adding activities in CTG Value is generated through a process of negotiation between customer ends and means (Ballard and Howell 1998). One of the ways in which value can be added is by increasing the function and at the same time keeping cost same (Egbu, 2009). G C have undertaken the value management from winning the contract through the lifecycle of the project. Capturing requirements in clearly defining objectives. 2) Checking track record using competitive tenders in selecting sub contractors and suppliers. 3) Clear allocation of responsibilities and risks to avoid any confusion and litigation in the future. 4) Planning effectively and efficiently so at no point work is halted due to any reason. 5) Keeping contingency plan for works and cost eg. 6) Using JIT for very expensive high tech computers and servers to avoid double handling and damage. 7) green architecture concepts to reduce energy consumption in building (appendix) 8) Use of photovoltaic cells, Blooms Energy Server (appendix) to reduce dependence on external supply of electricity. 9) Methods such as rainwater harvesting to be used, treated water (from water treatment plants) to be used to cool down servers, gardening. 9) Excavated soil to be used to create landscape which will provide zero waste. 10) suspended ceilings to be used to accommodate heavy electrical wiring. 11) CTG h old 40 hour workshop for its employees on value management. 5.3 Wasteful activities in CTG Waste is anything that creates no value for the owner/end-user (CTG), it is something designers, constructors and clients want to eliminate because it creates no value for the customer and yet it is a cost to them (Mossman, 2009). Despite the best efforts and utmost precautions taken by G C there are likely to be some wastes or factors leading to it. 1) Waste of time due to miscommunication. 2) Non working days such as national holidays ( eg. 3rd May), union strikes 3) Untimely events such as rain, storm could stop the work. 4) Incorrect offsite manufacturing order which mismatches onsite component. 5) Excess of material lying on site consumes space, resources, chances of damage/theft 6) incorrect drawings for production could cost huge financially, rework and then manufacturing could cause time delays. 5.4 Efficiency of Identified Production Activity 5.5 Tools and Principles Used for Value Adding and reducing Wasteful Activities Material Requirement Planning: In a complex project as CTG, involving number work packages requires huge quantity and various types of materials and products at necessary stages of construction. It avoids excessive (unnecessary) stack of inventory; by controlling the flow of inventory it optimizes the utilization of labour and machines used in the project (Waller 2003). Last Planner Lean production: Principles of lean production such as just in time which focuses on eliminating waste and producing or making available just when needed. Eliminating waste would help in driving up the overall quality of CTG and procuring just on time would help in reducing excess inventory save space in city surroundings of Liverpool. =7AIBx 6. Chapter 6 (Conclusion and Recommendation) http://www.sciencedirect.com/science?_ob=ArticleListURL_method=list_ArticleListID=1262271380view=c_acct=C000047642_version=1_urlVersion=0_userid=8579047md5=b83cadfeeccb8117982b84fa9b7980a5 Aouad, G., J. Hinks, et al. (1998). An IT map for a generic design and construction process protocol. Journal of Construction Procurement 4(1): 132-151. Ballard, G. and G. Howell (1998). What kind of production is construction. Cooper, R., G. Aouad, et al. (2005). Process management in design and construction, Wiley-Blackwell. Egan, J. (1998). Rethinking Construction (the Egan Report). Department of the Environment, Transport and the Regions, HMSO. Goulding, J. and M. Alshawi (2002). Generic and specific IT training: a process protocol model for construction. Construction Management and Economics 20(6): 493-505. Halpin, D. (1993). Process-based research to meet the international challenge. Journal of construction engineering and management 119(3): 415-425. Hughes, W. (2001). Evaluating plans of work. Engineering Construction and Architectural Management 8(4): 272-283. Kagioglou, M., R. Cooper, et al. (1998). A generic guide to the design and construction process protocol. Kagioglou, M., R. Cooper, et al. (1999). Re-engineering the UK construction industry: The process protocol. Kagioglou, M., R. Cooper, et al. (1998). Cross-industry learning: the development of a generic design and construction process based on stage/gate new product development processes found in the manufacturing industry. Koskela, L. (1999). Management of production in construction: a theoretical view, Citeseer. Koskela, L. (2000). An exploration towards a production theory and its application to construction. VTT PUBLICATIONS. Latham, S. (1994). Constructing the Team: The Latham Report. HMSO, London. Osmani, M., J. Glass, et al. (2008). Architects perspectives on construction waste reduction by design. Waste management 28(7): 1147-1158. Shelbourn, M., D. Bouchlaghem, et al. (2006). Managing knowledge in the context of sustainable construction. ITcon 11: 57-71. Tzortzopoulos, P., M. Sexton, et al. (2005). Process models implementation in the construction industry: a literature synthesis. Engineering Construction and Architectural Management 12(5): 470. Waller, D. (2003). Operations management: a supply chain approach, International Thomson Business Press. Wilkinson, S. and S. Gupta (2005). The Adaptability of the RIBA Plan of Work with the Design and Build Procurement Option. Construction Information Quarterly 7(1): 6-9. Younger, M., H. Morrow-Almeida, et al. (2008). The Built Environment, Climate Change, and Health. Am J Prev Med 35(5). Mossman, A. (2009). Creating value: a sufficient way to eliminate waste in lean design and lean production. Lean Construction Journal, 13-23. www.processprotocol.com www.architecture.com http://www.ribapublishing.com/publications/practicemanagement/planworkmulti.asp Query and Assumption Sheet: Query Assumption Type of a Contract Stage of the Project Design and Build (Single Stage) Pre Construction stage including detail Design Appendix : Process Mapping in CTG using RIBA Plan of Work Appendix : Process Mapping in CTG using Process Protocol Blooms Energy Server (appendix). its a new invention that generate electricity Built with patented solid oxide fuel cell technology, Blooms Energy Server is a new class of distributed power generator, producing clean, reliable, affordable electricity at the site