The Secret Recipe of The Body Shop

The personate snoop is the countenance largest nonfunctionals franchise in the sphere their chime ins atomic add together 18 everywhere throughout the world 2400 stores in 61 countries. Its brand name is something further simply, and re infixs the break that sells entirely the goods for body, beauty, and healthc atomic number 18 from realise to toe. Its logo is unique and also defines its simplicity, with the green people of colour that give aways nature clearly indicates that the participation is environmental friendly. Finally, you provide notice that The corpse cuckold anywhere in the world will not trend its noted, green, and white logo and those two colors will be pretty, overriding in any torso snoop outlet that you visit.The system Shops products argon naturally made and against animal testing. Theres something special with the packaging First of all, the tubes and bottles be recyclable, made by minimum 30% of plastics. The company is trying to lop of using plastic for higher level recycled content every day. dead body Shop also alike(p)s to recycled things and made it into ingressories. So, aside from being useful and unique, its super eco-friendly.The entrepreneurs of clay Shop, Anita Roddick, imitateed not because of a capitalist goal which is profit, but she musical theme of ways to survive in the market. The body lead astray always born(p) with new ideas and innovations, and they keep improving customer run.Here, we atomic number 18 going to describe more roughly The physical structure Shop and its secret recipe to succeed in franchising world.1. FranchisingAnita Roddick appointing a head franchisee in each major issue market to be able to concentrate on the development on new product lines and the companys global vision, rather than the complexities of administration or power management. Body Shop has their secret ingredient of selecting its franchisee that is openly acknowledged a preference for women as franchisees.Roddick kept strict control over the franchising process, she was rightfully cargonful with this franchising thing. Her objective was to ensure that The Body Shop image and the principles it was found on, were not diluted through franchising.2. Team ManagementWe were searching for employees, but people turned up instead Anita RoddickBody shop selects facultys that meet the companys vision, and the employees arent kept in the black they are halted in the feeling that they are part of an exciting future.The value of integrity defines its interaction with its customers, staff and suppliers. The teams are managed to build their passion through a fun and wide atmosphere within the firm. The employees are knowledgeable and fully committed to the companys goals.The trustees of Body Shop look for projects which are committed to addressing social and economic injustice, coming to education and protection of the environment and animal life, taking into consideration a ctual global issues and situations.The directors and the employees can build a good correlation. These executive directors are the people who develop their companys performance plans. The plans are signed by the employees and consequently passed on to the management for approval. They make sure that company performance plans are complete and adequate before signing the forms. Executive directors also dis caste the company performance plans with the employees in a clear and organised manner. Non-executive directors papers their companys performance and provide feedback to the executive directors from time to time throughout the company performance cycle.Furthermore, the company is maintaining good relations and open communications with its investors. As a matter of fact, shareholders are regularly invited by the corporation whenever in that location are gatherings to discuss trade updates. Moreover, whenever there is an annual general meeting, investors set d take the chance to meet The Board members themselves. And of course, for private investors, they can also access the companys website for various shareholder services.Undoubtedly, the company has good consideration for all of its stakeholders past, present and future. It seems to be a very well planned framework in the firms corporate division. It has good policies and procedures with regards to financial matters and operational concerns. Its procedure of assessing the disparate kinds of situations that come out up is certainly a good move on their part. non to mention, they have maintained good relations with their stakeholders.3. TrainingThe Body Shop management trainee program provides autonomy, a challenge and gives the opportunity to run our own store. The trainee will flatten the first year in one of their top performing stores as an assistant store manager and in the second year the trainee will manage their own store. During the program, the trainee will also spend time with The Body Shop Commercial team, get involved in project work at head office and gain an perspicacity into what The Community Trade team does. Beyond the program, there are number of opportunities available from managing a store internationally to moving into a commercialized role. The company will support their trainee with training, on the job learning, progress reviews and support from senior management.4. OperationAccording to the Body Shop Retail sales report, the total sales worldwide boosted by 7% to 772 million (Body Shop International. With the growing market capacities of the Far East Asian region, international brands like Body Shop will definitely create large(p). It is reported that Body Shop stores in the Asia Pacific region, particularly in Southeast Asia, Hong Kong and Taiwan, amplification its sales by 12% while direct profits to 19.7 million.In 2002, The Body Shop shoppers do not just go to its chains just to buy its products, because the Body Shop products themselves are th e ones that go to the American homes. Surprisingly, the results are promising. It has predicted a 35% profit in operations.In operating process, body shop always born with new ideas and innovations of their product. Definitely, innovations are proven to increase demarcation organization performance and existence.The special thing about body shop operation is not just in the manufacturing, but also the services that the company offers. Body shop is campaign for social justice and homophile rights they fund the organizations environmental campaign.5. MarketingProductsThe company body shop sells organically grown body products, for the consumer who likes to take care of him or herself. It is known for its cosmetic products that are naturally made and environment-friendly.These organically products is used by various women across the globe, and different products with different functions composed by the ingredients that come from different countries. (Ex sesame seed from Nicaragua, shea butter from Gnana, coco milk, mangoes, strawberries, etc). Those ingredients are kept on improving along with the new ingredients.PriceThe products are priced more solely than the mass merchandised cosmetics, but well under exclusive department store lines. We can conclude from here that the company has sufficient information about the customers prices company knows exactly its target group and knows what the target group is volition to pay, so the products actually are comparatively cheap which means, still, there are lots of people can afford them.PlaceThe company is B2C colligate which means that its target group is consumers on the B2C market. They use a miscellanea between intensive and selective distribution. All the shops are run on a franchising basis. Their customers are willing to pay in high prices and are in the medium class or higher so they put their store mostly at exclusive department store lines, big shopping centers, and located in major cities.PromotionTh e company is against promotion, so they dont do business by promoting, but they have their own net income site, where you can see their selection of products. The unique thing about Body Shops promotion, it deviates from its fellow cosmetics line with regard to its advertisements. It never made use of famous celebrities nor supermodels to endorse its products. Furthermore, the characteristics those models posses are far from the stereotypical model or from the westward standards. If we are to access the Body Shop Internationals website, as cited in this paper, we will find out that these models are black. From this we can derive that the pioneer of Body Shop ventures into something that is more than just business. There is politics behind. The cosmetic business is bound by principle.6. Hazard ManagementThe body shop provides precaution to its customers. The products itself are naturally made and environmental friendly. They are against animal testing. So the company supports anim al and human rights, and the economically climate. In October 2009, the Body Shop was awarded a Lifetime Achievement Award by the RSPCA in Britain, in light of its uncom call offd policy which ensures ingredients are not tested by its suppliers. Note that the promise of not testing on animals has no bearing on whether the ingredients are from animal sources.They are unique with the outlet decoration. The Body Shops corporate identity element provided a consistent visual cue in its shops. The companys original shop interior concept, nicknamed the green box was developed to complement the corporate image. It feature a dark green modular system constructed in timber, and dark green tones on both the exterior and interior.CONCLUSIONLessons learned from The Body Shops success Authenticity adds value The importance of staff selection globalisation can lead to greater success Dont confuse your personal strategies with business strategies. Here, a company must have clear strategies. Adv ertising and merchandise add value Dont underestimate your competition