Marketing goals Essay

In order to set SMART (Specific, Measurable, Achievable, virtual(prenominal) and Time bound) closes, it is highly important that there is a compatibility between the merchandising and business goals. (Write Market). The broader commercialiseing goal is to become a cost draw and gain a larger trade share in the market of toy manufacturers (Locally) in 25-30 years since the company at present is at its infancy stage. Companys focus at present impertinent its competitors is to give customers More for less in terms of value.However, this long-term goal represents where the company wants to be in the future. The short-term goals include enhancing external put in the toy market by conducting ATL (Above the line marketing parley strategies like advertising, working on store ambiance and layout to make them much consumer friendly, etc) and BTL (Below the Line advertising like events, stalls, discounts, etc), maintaining and enhancing relationships with suppliers.Stakeholder engageme nt, Up-to-date Knowledge about market trends, customer needs and changes in customer needs are overly important marketing goals. It is also important that the toys Unique Selling hypnotism i. e. low price, environmental friendliness, distinct benefits of using ORIGIN, innovative uses, etc are understandably communicated.